Press Releases

International Filter Photo Contest 2017-2018 Winners for the Spring/Summer Session announced!

We are thrilled to announce that results for the Spring/Summer session of our International Filter Photo Contest 2017-2018 edition are finally released! Congratulations to all the winners and thanks to all participant... [Read more]

Press Release - December 20, 2017

International Filter Photo Contest 2017-2018 Autumn/Winter session now open!

IFPC (International Filter Photo Contest) 2017-2018 Opening Autumn/Winter Session ... [Read more]

Press Release - October 5, 2017

IFPC GALLERY just launched!

Since 2007, Kenko Tokina Company has being annually running the International Filter Photo Contest, a chance for photographers all over the world to show their creativity in using filters to capture amazing and unique ph... [Read more]

Press Release - July 31, 2017

New Gallery - Dave Zdanowicz

The works of Dave Zdanowicz have been added to our gallery page. Dave Zdanowicz is a landscape photographer from Bradford, United Kingdom. He is the author of “Yorkshire in Photographs” – Amberley Pubblishing, a... [Read more]

Press Release - May 12, 2017

International Filter Photo Contest 2017-2018 has started!

IFPC (International Filter Photo Contest) 2017-2018 In commemoration of its 60t... [Read more]

Press Release - April 10, 2017

HOYA HD nano Series

Kenko Tokina Co., Ltd. (Tokyo, Japan) announces the release of new HOYA “HD nano” filter series. Concept New HOYA HD nano series is devoted to professional photographers and designed to resist severe shoo... [Read more]

Press Release - September 19, 2016

Kenko Tokina Co., Ltd. at PHOTOKINA 2016

Kenko Tokina Group (Tokyo, Japan) announces the participation in PHOTOKINA 2016, that will be held in Cologne, Germany from 20-25 September, 2016. Recent trends shows us that photographers are trying to be more creat... [Read more]

Press Release - September 5, 2016


Adjusting the balance of light Morning or evening, cloudy or clear, fluorescent or bulb lighting - different shooting conditions create different color temperatures. Color temperature can be adjusted with di... [Read more]

Press Release - February 10, 2016

FUSION Antistatic Filters - 86mm/95mm/105mm Large Diameters

Finally Large Diameters came!
86mm/95mm/105mm UV/Protector/CIR-PL

  • The FUSION filter are selling out from 37mm to 82mm size with water proof, stain p... [Read more]

    Press Release - July 28, 2015


Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. The coating technology is fused with the Pro1D filter of an existing product, and a new product is born... [Read more]

Press Release - March 17, 2015


The GRADUATED ND 10 balances exposure between the lightest and darkest areas of a scene allowing better tone and detail to be recorded in these areas of the image. The Hoya GRADUATED ND 10 is darker at the top giving ... [Read more]

Press Release - November 11, 2013


The ACCU-ND technology in the Hoya PROND filters yields a truly neutral color balance that will not add any noticeable color-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video m... [Read more]

Press Release - November 11, 2013

New HOYA Variable Density filter

The Hoya Variable Density filter uses two polarizing layers to control the amount of light that passes through the filter and into the camera lens. At it's minimum effect the filter passes 1/3 of the light in a scene. Th... [Read more]

Press Release - May 1, 2012

NEW HOYA PRO1 Digital ND32 and ND64 Neutral Density Filters

THK Photo Product, Inc announces the new HOYA PRO1 Digital ND 32 and ND64 Neutral Density filter. The ND32 is a dark neutral density filter with a filter factor of 32, meaning there is 5-stop light loss. This is a gre... [Read more]

Press Release - October 18, 2011